> For the complete documentation index, see [llms.txt](https://kasplo.gitbook.io/kasplo-doc/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://kasplo.gitbook.io/kasplo-doc/product-docs/welcome-to-the-support-documentation/custom-click-tracking-kasplo.md).

# Custom Click Tracking – Kasplo

### What is Click Tracking?

Click Tracking is a feature that helps you understand how recipients interact with the links inside your email campaigns. Whenever a user clicks a link in your email, the system records that action so you can measure engagement and campaign effectiveness.

With Custom Click Tracking in Kasplo, all links in your email are rewritten (tracked) so that every click passes through a tracking domain before reaching the final destination URL. This allows you to collect detailed analytics on user behavior.

### How Click Tracking Works

#### Email is sent with tracked links

* When you create a campaign, Kasplo automatically replaces your original URLs with tracked versions.

#### User receives the email

* The recipient sees and clicks the link inside the email.

#### Click is recorded

* The click first goes through Kasplo’s tracking system, which logs:
  1. Click time
  2. Email recipient
  3. Campaign source
  4. Link URL clicked

#### User is redirected instantly

* After tracking, the user is redirected to the original destination page without delay.

#### Example

Original link:

{% hint style="info" icon="link" %}
[https://yourbrand.com/offers
](<https://yourbrand.com/offers&#xD;&#xA;>)
{% endhint %}

Tracked link:

{% hint style="info" icon="link" %}
[https://connect.yourdomain.com/track/abc123?url=yourbrand.com/offers
](<https://connect.yourdomain.com/track/abc123?url=yourbrand.com/offers&#xD;&#xA;>)
{% endhint %}

### Why Custom Click Tracking is Important

**1. Better Campaign Performance Insights**

* Click tracking helps you understand:
  * Which emails are performing best
  * Which links get the most engagement
  * What content drives conversions
* This allows you to optimize future campaigns based on real data.

**2. Improves Email Deliverability**

* Using a custom tracking domain instead of a generic one:
  * Improves sender reputation
  * Reduces chances of emails going to spam
  * Builds consistency with your brand domain

**3. Strengthens Brand Trust**

* When recipients see links like:

{% hint style="success" icon="globe-pointer" %}
connect.yourbrand.com
{% endhint %}

* instead of unfamiliar tracking domains, it:
  * Increases trust
  * Reduces suspicion of phishing
  * Improves click-through rates (CTR)

**4. Enhances Marketing Optimization**

* Click tracking data helps you:
  * A/B test subject lines and creatives
  * Identify high-performing CTAs
  * Segment users based on behavior
  * Improve ROI from campaigns

### Conclusion

Custom Click Tracking in Kasplo is not just a reporting tool—it is a powerful system that connects engagement, branding, and performance. By using it correctly, brands can improve trust, optimize campaigns, and significantly increase conversions through data-driven decisions.

{% hint style="info" icon="paper-plane" %}
If any support is needed, contact: [HelpDesk | Kasplo](mailto:helpdesk@kasplo.com)
{% endhint %}