> For the complete documentation index, see [llms.txt](https://kasplo.gitbook.io/kasplo-doc/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://kasplo.gitbook.io/kasplo-doc/product-docs/overview/settings/understanding-global-headers-and-footers.md).

# Understanding global headers and footers

Global Headers and Footers allow you to define reusable HTML or text content that appears at the **top (header)** or **bottom (footer)** of every email campaign you send from Kasplo.

This ensures consistent branding, legal compliance, and easier campaign management across your email marketing.

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### 🧩 What Are Global Headers and Footers?

* **Header**: Appears at the top of your email (e.g., logo, pre-header text, navigation)
* **Footer**: Appears at the bottom of your email (e.g., unsubscribe link, contact info, company address)

You can set them in **both HTML and plain-text format**, which applies to:

* Regular Campaigns
* Automation Emails
* Transactional Sends (optional)

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### ⚙️ How to Set Up Global Header & Footer

1. Go to **Settings → Email → Global Headers & Footers**
2. You’ll find two editors:
   * **HTML Editor**: For designing formatted email headers/footers
   * **Plain Text Editor**: For fallback in text-only emails
3. Paste your header/footer code or text
4. Save your changes

Once set, they’ll be **automatically applied** to outgoing emails (unless overridden in advanced settings).

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### 🎯 Why Use Global Headers & Footers?

* 🧱 Maintain consistent design and brand identity
* 📜 Add legally required information (unsubscribe links, address)
* ⏱️ Save time by not having to add them manually in every campaign
* 🔐 Ensure compliance with global email regulations (e.g., CAN-SPAM, GDPR)

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### 📝 Notes

* You can override or hide global headers/footers for specific campaigns
* Always include an **unsubscribe link** in the footer for compliance
* Preview your emails to ensure correct placement and rendering