> For the complete documentation index, see [llms.txt](https://kasplo.gitbook.io/kasplo-doc/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://kasplo.gitbook.io/kasplo-doc/product-docs/overview/contacts/understanding-contacts-in-kasplo.md).

# Understanding Contacts in Kasplo

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### 🧾 What Makes a Contact?

A contact includes:

* **Email Address** (required)
* **Phone/WhatsApp Number** (optional)
* **Custom Fields** (like name, city, gender, etc.)
* **Channel Statuses** (Email, SMS, WhatsApp)
* **List & Tag Membership**

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### 👤 The Contact Profile

Each contact has a detailed profile with three main sections:

1. **Profile Info**\
   Shows the contact's details, including email, phone, WhatsApp number, custom fields, and channel-wise statuses.
2. **Metrics**\
   Displays counters like total emails sent, opens, clicks, bounces, unsubscribes, and other engagement stats.
3. **Lists & Tags**\
   Shows the lists and tags the contact belongs to. You can manually add or remove the contact from here.

<figure><img src="/files/G6SpT39q0U58lyzVoask" alt=""><figcaption></figcaption></figure>

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### 🚦 Contact Status

#### Overall Status:

* **Active**: Eligible to receive messages
* **Suppressed**: Blocked from messaging

**Suppression reasons** include:

* Bounce
* Unsubscribe
* Spam complaint
* Manual deactivation

#### Channel-wise Status:

| Channel  | Statuses           | Suppression Reasons              |
| -------- | ------------------ | -------------------------------- |
| Email    | Active, Suppressed | Bounce, Unsub, Complaint, Manual |
| SMS      | Active, Suppressed | Unsub, Complaint, Manual         |
| WhatsApp | Active, Suppressed | Unsub, Complaint, Manual         |

***

### 🕒 Activity Timeline

The contact profile includes a full **activity timeline**, showing:

* Campaign sends
* Opens, clicks
* Unsubscribes
* Bounces
* SMS/WhatsApp delivery logs

***

### ✅ Key Points

* Email is required for every contact
* Phone/WhatsApp numbers are optional
* Channel statuses are tracked separately
* Suppressed contacts won’t receive messages
* Activity and engagement are logged per contact