Email Intelligence
Email Intelligence (EI) Add-on (Optional)
Welcome to the comprehensive guide for Kasplo Email Intelligence (EI). Designed for both marketers and developers, this documentation offers a deep dive into every tool and insight available within the platform. Kasplo EI empowers you to optimize your deliverability, reputation, and competitive strategy using real-time data and historical insights.
Getting Started with Kasplo Email Intelligence
Why Email Intelligence Matters
In today’s crowded inboxes, sending emails is not enough — landing in the inbox is everything. Kasplo Email Intelligence is your secret weapon to achieve consistent deliverability, optimize content strategy, and outsmart your competition.
What is Kasplo EI?
Kasplo Email Intelligence is an advanced suite built into your Kasplo Marketing Platform. It gives you:
Deep visibility into your sender reputation (Google, Microsoft, DNS, blacklists, etc.)
Real-time inbox placement tracking across major ISPs
Predictive tools to test inboxing before every campaign
Key Benefits
Proactive Deliverability: Spot problems before they hurt your sender score.
Real-Time Inboxing Insights: Know where your emails land — across ISPs, devices, tabs.
Boost Engagement: Build better subject lines, CTAs, and design using data-backed strategies.
Improve Authentication: Ensure consistent DKIM, SPF, DMARC results.
Unlock Exclusive Power
The Inbox Pre-Tester is available only to Kasplo EI users. It allows you to preview inbox placement before sending:
Inbox / Spam / Promotions tab results
Authentication (SPF, DKIM, DMARC) success/failure status
Only Kasplo EI subscribers can use the Inbox Tester within the Campaign Send Page. Without EI access, the Pre-Tester feature remains disabled.
And once you send? That’s where Inbox Tracker takes over, monitoring real-user inboxing results and providing real-world placement analytics across the globe.
Get started today and make every email count with Kasplo EI.
1. Dashboard
Overview
The EI Dashboard serves as your control center. Here, you can:
View a quick summary of your brand’s domain reputation.
Access key metrics and alerts.
Navigate to detailed reports across all modules.
Key Elements:
Your domain’s performance snapshot
Current sender reputation status
Deliverability highlights
2. Reputation Tracker
Purpose
The Reputation Tracker helps you monitor and maintain your sender reputation across major ISPs like Google and Microsoft. It provides granular insights into how your domain and IP are being perceived and where improvements are needed.
Modules and Insights
a. Reputation Trends
Domain Reputation (Google Postmaster)
IP Reputation (Google Postmaster)
Microsoft SNDS Data
Reputation Change History (track changes over time)
b. Complaints Monitoring
Spam Rate (from Google Postmaster)
Feedback Loop (complaints reported via Google)
Encrypted Traffic ratio
Delivery Errors (Gmail-specific issues)
Complaints by Domain (Microsoft SNDS)
Complaints by IP (Microsoft SNDS)
Spam Trap Hits (Microsoft SNDS, third-party feeds)
c. Blacklist Monitor
Realtime monitoring across key DNS-based blacklists (Spamhaus, SORBS, etc.)
Automatic alerts for blacklisting/delisting
Impact analysis and delisting suggestions
d. Authentication Monitoring
Authenticated Traffic Rate (success ratios)
DKIM Success Rate
SPF Success Rate
DMARC Success Rate
DNS Lookup Reports (SPF, DKIM, DMARC, PTR records)
3. Inbox Tracker
Purpose
The Inbox Tracker provides real-world inbox placement data by leveraging a global network of real users and seed accounts.
Features
ISP-Wise Reports (Gmail, Outlook, Yahoo, etc.)
Tab Placement Insights (Primary, Promotions, Spam, etc.)
Campaign-Wise Tracking (view performance of individual sends)
Real-Time Global Seed Testing
Device-Based Analysis (mobile vs. desktop)
User-Based Behavior Tracking (open rates, click rates by ISP)
Reporting
Visual inbox placement heatmaps
Time-based performance graphs
For Support
Need help or have feedback? Reach out to your CSM or contact us at support@kasplo.com.
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