# Email Marketing ### Getting Started with Email Marketing Welcome to Kasplo’s Email Marketing channel — your command center for creating, sending, and optimizing impactful email campaigns. Whether you're nurturing leads, engaging customers, or building long-term loyalty, Kasplo’s email platform empowers you with the tools to do it all — and do it better. #### What You Can Do: * **Send Campaigns:** Launch one-time or recurring promotional emails to your audience. * **Automate Journeys:** Set up behavior-based automations for onboarding, cart recovery, post-purchase follow-ups, and more. * **Manage Contacts:** Segment your list based on activity, attributes, or custom fields for better targeting. * **Track Performance:** Get real-time insights into opens, clicks, conversions, and deliverability metrics. * **Use APIs:** Build custom integrations and workflows with our robust Email APIs. You're in the right place to learn how to set up your first campaign, configure automations, and scale your email strategy. Let’s get started. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://kasplo.gitbook.io/kasplo-doc/channels/email-marketing.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.