# Email Intelligence ### Email Intelligence (EI) Add-on (Optional) Welcome to the comprehensive guide for **Kasplo Email Intelligence (EI)**. Designed for both marketers and developers, this documentation offers a deep dive into every tool and insight available within the platform. Kasplo EI empowers you to optimize your deliverability, reputation, and competitive strategy using real-time data and historical insights. ### Getting Started with Kasplo Email Intelligence ### Why Email Intelligence Matters In today’s crowded inboxes, sending emails is not enough — **landing in the inbox is everything**. Kasplo Email Intelligence is your secret weapon to achieve consistent deliverability, optimize content strategy, and outsmart your competition. ### What is Kasplo EI? Kasplo Email Intelligence is an advanced suite built into your Kasplo Marketing Platform. It gives you: * Deep visibility into your sender reputation (Google, Microsoft, DNS, blacklists, etc.) * Real-time inbox placement tracking across major ISPs * Predictive tools to test inboxing before every campaign ### Key Benefits * **Proactive Deliverability**: Spot problems before they hurt your sender score. * **Real-Time Inboxing Insights**: Know where your emails land — across ISPs, devices, tabs. * **Boost Engagement**: Build better subject lines, CTAs, and design using data-backed strategies. * **Improve Authentication**: Ensure consistent DKIM, SPF, DMARC results. ### Unlock Exclusive Power The **Inbox Pre-Tester** is available only to Kasplo EI users. It allows you to preview inbox placement before sending: * Inbox / Spam / Promotions tab results * Authentication (SPF, DKIM, DMARC) success/failure status Only Kasplo EI subscribers can use the Inbox Tester within the **Campaign Send Page**. Without EI access, the Pre-Tester feature remains disabled. And once you send? That’s where **Inbox Tracker** takes over, monitoring real-user inboxing results and providing real-world placement analytics across the globe. **Get started today** and make every email count with Kasplo EI. ### 1. Dashboard ### Overview The EI Dashboard serves as your control center. Here, you can: * View a quick summary of your brand’s domain reputation. * Access key metrics and alerts. * Navigate to detailed reports across all modules. **Key Elements:** * Your domain’s performance snapshot * Current sender reputation status * Deliverability highlights ### 2. Reputation Tracker ### Purpose The Reputation Tracker helps you monitor and maintain your sender reputation across major ISPs like Google and Microsoft. It provides granular insights into how your domain and IP are being perceived and where improvements are needed. ### Modules and Insights ### a. Reputation Trends * **Domain Reputation** (Google Postmaster) * **IP Reputation** (Google Postmaster) * **Microsoft SNDS Data** * **Reputation Change History** (track changes over time) ### b. Complaints Monitoring * **Spam Rate** (from Google Postmaster) * **Feedback Loop** (complaints reported via Google) * **Encrypted Traffic** ratio * **Delivery Errors** (Gmail-specific issues) * **Complaints by Domain** (Microsoft SNDS) * **Complaints by IP** (Microsoft SNDS) * **Spam Trap Hits** (Microsoft SNDS, third-party feeds) ### c. Blacklist Monitor * Realtime monitoring across key DNS-based blacklists (Spamhaus, SORBS, etc.) * Automatic alerts for blacklisting/delisting * Impact analysis and delisting suggestions ### d. Authentication Monitoring * **Authenticated Traffic Rate** (success ratios) * **DKIM Success Rate** * **SPF Success Rate** * **DMARC Success Rate** * **DNS Lookup Reports** (SPF, DKIM, DMARC, PTR records) ### 3. Inbox Tracker ### Purpose The Inbox Tracker provides real-world inbox placement data by leveraging a global network of real users and seed accounts. ### Features * **ISP-Wise Reports** (Gmail, Outlook, Yahoo, etc.) * **Tab Placement Insights** (Primary, Promotions, Spam, etc.) * **Campaign-Wise Tracking** (view performance of individual sends) * **Real-Time Global Seed Testing** * **Device-Based Analysis** (mobile vs. desktop) * **User-Based Behavior Tracking** (open rates, click rates by ISP) ### Reporting * Visual inbox placement heatmaps * Time-based performance graphs ### For Support Need help or have feedback? Reach out to your CSM or contact us at [**support@kasplo.com**](mailto:support@kasplo.com). --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. 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